Research & Consulting

Research & Consulting

Healthcare & Pharma

DataDriven supports pharmaceutical companies, medical-product businesses, healthcare providers and public-health organisations, technical assistance projects with research and strategic advisory services. We combine market intelligence, patient and healthcare-professional research, programme evaluation and operational expertise to help clients understand needs, improve services and make informed decisions.

Our Strategic & Advisory Expertise

Our work spans commercial healthcare and pharmaceutical markets, healthcare-system development, public-health programmes and interventions designed to improve access to care.

Pharmaceutical Market Intelligence

We analyse market size, growth dynamics, treatment pathways, product categories, competitors, distribution channels and regulatory conditions. Our research helps clients assess market attractiveness, identify unmet needs and prioritise commercial opportunities.

Market Access & Growth Strategy

We support pharmaceutical and medical-product companies entering new markets or expanding existing operations. Our work can cover market feasibility, stakeholder mapping, regulatory pathways, localisation, pricing, distribution, partnership development and go-to-market planning.

Patient & Healthcare Research

We conduct research with patients, caregivers, doctors, pharmacists and other healthcare professionals. These studies help clients understand experiences, behaviours, treatment journeys, information needs, access barriers and factors influencing healthcare decisions.

Omnichannel & Customer Experience

We help healthcare and pharmaceutical companies coordinate engagement across representatives, pharmacies, digital platforms, educational content and professional communication channels. Research identifies audience needs and informs more relevant and effective customer journeys.

Healthcare Systems & Service Delivery

We assess the availability, accessibility and quality of healthcare services. Our work examines patient pathways, institutional capacity, workforce needs, infrastructure, referral systems and barriers affecting the delivery of care.

Strategy & Operational Transformation

We translate research findings into practical strategies, operating models and implementation plans. This can include service redesign, organisational development, process improvement, digital transformation, partnership models and change management.

Public & Global Health

We support public institutions, international organisations, foundations and NGOs with health-needs assessments, programme design, implementation research and evaluation. Areas of work may include rehabilitation, mental health, healthy communities, preventive care, vision and access to essential health products.

Monitoring, Evaluation & Learning

We develop monitoring frameworks and independently evaluate healthcare and public-health programmes. Assignments can assess relevance, effectiveness, coverage, accessibility, sustainability and impact, while identifying lessons for programme improvement and scale.

ESG & Sustainability in Healthcare

We help healthcare and pharmaceutical organisations understand material environmental, social and governance risks. Our work can cover access to medicines, responsible supply chains, workforce practices, environmental impacts, stakeholder expectations, ESG indicators and sustainability reporting.

We Work with Key Market Stakeholders

Pharmaceutical & Consumer-Health Companies

Market intelligence, customer research, market access, portfolio strategy, omnichannel engagement and sustainability advisory.

Healthcare Providers

Patient-experience research, service assessment, operating-model improvement and institutional strategy.

Public Institutions in Health Sector

Health-system analysis, policy research, service mapping and evidence for planning and reform.

International Organisations & NGOs

Health-needs assessments, programme design, field research, monitoring, evaluation and learning.

Our People

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Taras Prodaniuk

Head of Research

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Viktor Karvatskyy

Head of Consulting

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Nazar Herush

Lead Consultant

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